The expression "seeing red" has connotations of heightened anger. Red is the color of blood. Red means danger. Red combined with black and white is the most powerful, attention-getting color combination in advertising graphics -- Lucky Strike, TWA, Stop sign. Red means fiery passion. Fire is red. Hot peppers are red. Red means hot.
When composing with a dominant color palette, it is important to be aware of the meanings certain colors have in a specific culture. Color is one of the visual language tools photographers can draw upon to give their images immediate impact and meaning.
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Red with black and white and a bright light on top -- no one is going to miss seeing this light house. |
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Red is the color of passion. |
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Raymond Lowey's 1940's Lucky Strike design with the red-black-white color scheme. He also used the same powerful color scheme for TWA, Coca-Cola, and Exxon.
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Red means "Stop!" |
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There is never any trouble finding a red telephone booth in London. |
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It was no accident this belly dancer chose the color red for her dress. |
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Red is the color of "Emergency" |
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Even though it is used sparingly in this composition, red draws immediate attention to itself. |
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There is a good reason automobile taillights are red -- so you cannot miss them from behind. |
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When used next to blue or green, red produces a vibrant color contrast. |
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Red harmonizes with yellow and orange. |
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Mother Nature paints things red so animals will notice them and take action.. |
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