The expression "seeing red" has connotations of heightened anger. Red is the color of blood. Red means danger. Red combined with black and white is the most powerful, attention-getting color combination in advertising graphics -- Lucky Strike, TWA, Stop sign. Red means fiery passion. Fire is red. Hot peppers are red. Red means hot.
When composing with a dominant color palette, it is important to be aware of the meanings certain colors have in a specific culture. Color is one of the visual language tools photographers can draw upon to give their images immediate impact and meaning.
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vggC8qo-fMy0gTAJI8g8YkJS57-VkP8lKA_4Gei053Gs8PO6faOgG7QYQVslQ_l6iNmDt3oszqdBb5cKE07W6U7zxobXdRwRLG4Qg=s0-d) |
Red with black and white and a bright light on top -- no one is going to miss seeing this light house. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_slNKxOBcMwSlu3qFHNKtDkHzeNLJwO-SlpeV9yltwopG0lkAiOfs2WLhpr3i1frMF5mDbFz48JHYzDiBWqFgKBGq-VLtpMsi3YawI=s0-d) |
Red is the color of passion. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v8CGoowVAHEsurs7iF35SbjBdqvEnnwGe1zKV9Nedd2VvllkhjLNFbhd8S4w-p4YGGQ0h0DXliVWle4EdEffaioi2vUtFt=s0-d) |
Raymond Lowey's 1940's Lucky Strike design with the red-black-white color scheme. He also used the same powerful color scheme for TWA, Coca-Cola, and Exxon.
|
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tyjMhk3oSDiZwIYvURMnTZE-U4XBEi0E9Ck1Wb2gQgZ3PX_O4jM3toSifDLQ_w8iBc01EAZbIG6B9eVvMRDXW5M6X455D1gz3rOw=s0-d) |
Red means "Stop!" |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sO9HNZ2lKROFhUTWAu9jfofwXTVwNcOqJD6w03mtKGvUC1SJM18yUlhNeu8XZFE7a2baQ9ZlTxolZz1-IdtTdvAD8h-PQAdjEAcQ=s0-d) |
There is never any trouble finding a red telephone booth in London. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tSvWjr9TtgohJuj0dbN_8WsT2CVHcfKh6aFQByJcwrnXKgnbauE0Fug7M9GUqt9bXa5hipGlT7VNTDOL7sc7qUGBwq-L-qrSdGXQE=s0-d) |
It was no accident this belly dancer chose the color red for her dress. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v5zBGBjONkPu74feAtenNLDN_t-F2rsDjEmaAZtKJWr2cy1N9GUS_sK09H8aZ7afJIKTs9DanE2nCfuMvlGQPUhKGwdDQ2VkMBxw=s0-d) |
Red is the color of "Emergency" |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tlw8CVPdHkceXQKL9d0b6e9y9v7eEVIklLDKq9mLJUyFpU4gLJJhY4koagfXX3sR_xQvIeToYPw3tHSzYdWayR2YvrHTKuQCEIaA=s0-d) |
Even though it is used sparingly in this composition, red draws immediate attention to itself. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s07fwkYnh-JQvKhazsHbQ02qACQ5KPX0k_lLQlzjWv6S6vdR0oJsSh_z20c_x-NQcR3znlP4xRXs9bGAVGLYzltaMAx7X4DAGRjA=s0-d) |
There is a good reason automobile taillights are red -- so you cannot miss them from behind. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sZyS4PEVgeT_O5kISFKZogoLoM-vuXTe9TUPClkj22QQhk7qPwhsvtSuX1YapsMRhxYo3OJYsDef0PbzaYTy_O_ah2XsQyoEljww=s0-d) |
When used next to blue or green, red produces a vibrant color contrast. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tCLwaAAxUBN46PdAxl56Zxkt6ybRYNbZx66M65APs-Xkb9QEcx3sTJ7FDf2Y6sLBS5MhF8WLaYTy9avoUJiNn6Iz9V2GDRv0xS5Q=s0-d) |
Red harmonizes with yellow and orange. |
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sho2G9oaHear6WuXmLOBJ9A6DZsHQtx8WJnzZ8txps0NFAcjV5YKiaqcfHLbGcyASao4zuXcvNXHWQK1ScylEgLF3J3RXY3ID3hg=s0-d) |
Mother Nature paints things red so animals will notice them and take action.. |
No comments :
Post a Comment